Create a feed for any platform

Instead of uploading a spreadsheet to every platform you sell on, give each one a single link to your products. The app keeps that link up to date for you.

What is an Any platform feed?

An Any platform feed is a product file the app keeps online at a fixed link. You paste that link into any platform that accepts a product feed, like a TikTok catalog, Pinterest Catalogs or Microsoft Merchant Center. The platform comes back to the link on its own schedule and picks up your latest prices and stock.

The file uses the Google Shopping format. Most selling platforms read it as is.

	Google feed	Meta feed	Any platform feed
Account connection	✅	✅	—
The app adds the feed for you	✅	✅	— (you paste the link)
Approval results in the app	✅	✅	—
Feed health from the app's own checks	✅	✅	✅
Several countries in one feed	✅	—	—
Localize and supplement feeds	✅	✅	—

Selling on Google or Facebook and Instagram? Use a Google feed or a Meta feed instead. You get approval results right in the app.

Before you start

• Check that the platform accepts a feed link (also called a scheduled feed, data feed URL or catalog URL). Most do. Some only accept a file upload.
• Give each product a description, an image and stock. Products without them are held back from the file. See Optimize your feed.

Set it up

Fields on each tab

General

Field	What it does
Feed name	Your own label for the feed. Shoppers never see it.
Language	The language of your titles and descriptions in the file.
Currency	The currency of your prices in the file.

Products

Field	Options
Products to list	All products, Specific collections, Specific products
Variants	All variants (each variant as its own item), First variant only
Optimize rules	Filter products or fill details by rule. See Optimize rules.

Attributes

Each field shows a tag: Required, Recommended or Optional. In a text field, click Insert variable (</>) or type / to add a value that changes per product. You can insert details from these groups: Product (title, vendor, type, description, tags, category path, SEO title, meta description, URL handle), Variant (title, SKU, barcode, price, compare-at price), Shop (name, domain), and Metafield, Variant metafield or Collection metafield.

Field	What you can use	How to optimize it
ID or SKU	Feed ID + variant ID by default. Can also use SKU, barcode, product ID, URL handle or a metafield.	Keep the default. It's unique and never clashes. You can't change it after the feed is created.
Title	Product title + variant name by default, or any mix of text and variables	Put what shoppers search first: brand + product type + key detail, like {Product vendor} {Product title} - {Variant title}. Don't use all caps or promo text like "Free shipping".
Description	Product description by default, or text and variables	Describe the product, not the store. Mention material, use and fit. Products with no description are held back.
Product page on your online store	Primary domain by default, or another domain of your store	Pick the domain shoppers buy on.
Brand	Product vendor by default, or text and variables	Use the real brand name, not your store name, unless you make the products yourself.
Image link	Variant image (default), Product image 1 to 10, or Design template	Use the photo that shows the exact variant. Turn to a design template for a branded image.
Additional image links	Up to 5 of Product image 1 to 10	Add angles, close-ups and lifestyle shots. Shoppers see them when they open the product.
Google product category	Shopify category (mapped) by default, or Custom category	Pick the most specific category you can. "Shoes > Sneakers" beats "Apparel".
Product type	Your Shopify product type by default, or text and variables	Use your own category path, like "Women > Shoes > Sneakers". It helps you split ad campaigns.
Condition	New, Refurbished, Used, or a metafield	Leave New unless you sell second-hand or refurbished items.
GTIN, UPC, EAN, JAN or ISBN	Variant barcode by default, or a metafield	Fill it for every branded product. It's the strongest signal for approval and matching.
MPN	Variant SKU by default, or variant barcode, or a metafield	Use the maker's part number when there's no barcode.
These are one-of-a-kind or vintage products with no identifier	Tick box	Tick it for handmade, custom-made or vintage items. GTIN and MPN turn off.
Custom label	Up to 5 labels, text and variables	Group products for bidding: "bestseller", "on sale", "high margin", "season". Shoppers never see them.
These are adult products	Tick box	Tick only if the products are adult content.
These are bundles	Tick box	Tick when one price covers several different products grouped by you.
Age group	Newborn, Infant, Toddler, Kids, Adult, or Not included	Set Adult for most stores.
Gender	Male, Female, Unisex, or Not included	Most platforms ask for it on clothing.
Color	A fixed value or a metafield	Use a plain colour name shoppers type, like "Navy", not a code.
Size	A fixed value or a metafield	Match your size chart, like "M" or "42".
Material	A fixed value or a metafield	Name the main fabric, like "Cotton". It helps searches like "linen shirt".
Pattern	A fixed value or a metafield	Name it when it matters, like "Striped" or "Floral".

Price, sale price and stock always come from Shopify, so they're not fields in the form. They stay correct on their own.

Optimize your feed for other platforms

TikTok, Pinterest and Microsoft review each product before showing it, with rules close to Google's. Fixes that pass there usually pass everywhere. Work in this order:

1. Clear what blocks the file. Feed health on the feed page lists them, like Missing description, Out of stock or Missing product image. Only products marked Included go into the file.
2. Add identifiers. Fill GTIN from your barcode, or tick the no-identifier box for handmade items.
3. Use a vertical image on TikTok and Pinterest. Under Image link, choose Design template and 4:5. See Image templates.
4. Write titles for the platform's search. On TikTok and Pinterest the title is often all a shopper reads. Lead with the brand and product type.
5. Add custom labels. Most ad platforms let you bid by these labels.

Good to know

• Only products marked Included on the feed page go into the file. The feed page shows how many: Included and Excluded.
• The link never changes. Edits reach the file at the next update, and the platform picks them up at its next fetch.
• To rebuild the file right away, click Update feed on the feed page.
• One feed has one language and one currency. For another market, create another feed.
• More action on the feed page lets you Duplicate feed, Export CSV or Delete feed. Deleting the feed breaks the link on every platform that uses it.

FAQs

Which platforms can read this feed?

Any platform that accepts a Google Shopping feed link. That includes TikTok catalogs, Pinterest Catalogs and Microsoft Merchant Center. If your platform only takes a file upload, open the link, save the file and upload it, but then it won't update on its own.

Why does my file have fewer products than my store?

Products that are out of stock, or missing a description or image, are held back. Open the feed page, click Excluded and fix the reasons listed under Feed health.

Can I use one link on several platforms?

Yes. Paste the same link into each platform. Create a separate feed only when a platform needs a different language, currency or product set.

Does the link change when I edit the feed?

No. The link stays the same for the life of the feed. Only deleting the feed removes it.

Why do I see Google checks on an Any platform feed?

The file uses the Google Shopping format, and most platforms follow the same rules. Fixing those checks helps your products pass review everywhere.

Still have questions?

Chat with us from the app, any time.